Brand content as utility
In 2012 there was a marked trend towards content strategies going much further towards customer centric utility and less onus on leading with product features.
View ArticleCultivating a generation of creators, not consumers
Social as a concept is not new, we’re all inherently social and sharing, from inviting friends and neighbours round to see holiday snaps and home movies in decades gone by – to communicating in the...
View ArticleWhat Tony Stark can teach us about the singularity
I recently watched Iron Man 3 – and forgive me, I realise this makes me hopelessly out of date on movies! Nonetheless, it struck me strongly that the fictional Tony Stark enjoys possibly the most...
View ArticleBeacons: guiding the way through contextual marketing
Traditionally context marketing has been a ‘pull’ affair requiring a proactive action from a user to begin a conversation. But with the rise of the smartphone this is beginning to change. According to...
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